Fresh from a Ph.D program in English Literature at the University of California, Santa Barbara, Fred Greene chose to pursue a career as a marketing and advertising copywriter in Los Angeles. In his first job at Pearson TV, he wrote promotional and publicity materials for scores of projects, prior to going into business for himself. He began writing movie poster taglines and scripts for trailers and pitches, then long-format press kits, corporate mission and vision statements as well as team biographies and press releases, for a range of firms.
Before long, he started researching and writing documentaries, having completed 7 distinguished documentary films (as the writer/researcher) in the interim. One of those early projects, produced in conjunction with UCLA Archive and the Academy of Motion Picture Arts and Sciences examined the history of audio-visual movie marketing (trailers) and from that experience, Greene began contributing to the academic literature on the subject, and soon, was hired by UCLA Theater, Film & Television Department as a visiting assistant professor to teach, for three years, a marketing seminar within the Producer’s Program. Committed to education, he has regularly taught English composition to first year college students in southern California, whether at the University of California, Santa Barbara, California State University, Los Angeles, or Los Angeles City College. Since 2007, he has worked as a consulting writer for IEFTA.org (a film focused non-profit, based in Monaco), contributing to newsletters, blogs, website copy and proposals.
Greene’s extensive experience in marketing, brand building and customer relationships brings powerful insights, in particular to businesses engaged in retail and consumer products.